Boots: Christmas

Boots, the high-street chemists, wanted to increase Christmas sales at a time when many consumers were facing challenging financial circumstances.

Boots: Christmas


CLIENT • Boots

THE TEAM • Paul Ravenscroft, Sarah Richards, Matt Southgate, Matthew Heath, Rachel Pillsbury, Pip Hulbert, Nicola Taylor, Nicky Bullard, Lisa Richards, Tim Styles.

WHAT IS WONDERFULABOUT THIS WORK? • In the worst recession hit Christmas for two decades, how could Boots get customers to buy Christmas pressies with them? Getting personal paid back: the statement delivered a 16% increase in incremental sales and the in-store events achieved an increase of 90% in incremental sales YoY. Redemption rates increased by 25% versus last year and net profit was up by 60%.


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