Beyond Dark: Measuring pleasure

This case study describes a launch campaign in the UK by Beyond Dark, the chocolate brand, which compared its product to different types of pleasure.

Beyond Dark: Measuring pleasure

OgilvyOne London

The team

Emma De La Fosse – Executive Creative DirectorCharlie Wilson – Executive Creative DirectorJames Nester – Creative DirectorGraham Jenks – Creative DirectorJames Nester – CopywriterGraham Jenks – Art DirectorNicole Yershon – Director Innovative & SolutionsJanet Berry – ProducerBlair Metcalfe – PR DirectorLaura Bruce – PR ManagerCeri Bevan – PR Director

Other contributors

MyndplaySilver Sun Media Group

How did the campaign make a difference?

This newcomer aimed to take a bigger bite...

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