Barclays Africa: A text from the bank before you run into money troubles

This case study describes how Barclays Africa, a South African banking group, used predictive analytics to help resolve potential threats for consumers.

Barclays Africa: A text from the bank before you run into money troubles

Agency: Barclays Africa

Next generation banking needs proactive and predictive measures that identify and work to resolve threats to customers before they materialise. Predictive customer...

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