Bacs – Current Account Switch Service: The Switch Guarantee Guy

Bacs, an IT service management company, personified its Switch Current Account Service in the UK to empower consumers to switch and build awareness.

Agency: Engine led by Partners Andrews Aldridge

Campaign background

The Bacs Current Account Switch Service unites over 45 banks, and promises a simple switch for all.

Time, then, to tell the whole of the UK.

Strategy

Switching banks can seem like a huge challenge.

And an unnecessary worry.

People worry that it's too difficult to do and that their money will go AWOL, so they don't take advantage of the great deals on offer.

The Current Account Switch Service seeks to make everything easier. But the service needed a campaign to build trust – and to meet 75% spontaneous...

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