Campaign details

Brand: Autodesk
Lead agency: Torpedo

Campaign Overview

Autodesk needed a rethink of its website and online experience. The triple prize? To improve organic search performance, user engagement and lead generation.


Autodesk BIM 360 connects project teams and data in real-time for the architecture, engineering and construction sectors.

The platform supports informed decision-making, leading to more predictable and profitable outcomes.

The website proposition was no longer clear enough, with poor user experience and content strung out across many domains.

Dealing with broad audience personas, and many user journeys, was a major challenge. Organic entry points were needed so visitors could see relevant content.

Torpedo turned the website into a funnel, enabling progressive discovery of industry content, technology, workflows and other features.