Audi UK

A "prestigious" piece of DM was the centerpiece of this campaign for Audi, winner of a silver in the automotive category at the 2006 DMA Awards.

Audi UK

Bartle Bogle Hegarty


Jonathan Thornton Russell Ramsey Katherine Ellis Bill Scott Dave Robinson Ben Akers Nadine Akle Laurence Parkes Sylvia Pelzer


A small but highly targeted mailing file and a highly prestigious pack, based on the A6 allroad being an “access all areas” all-terrain vehicle. Careful targeting and inspiring creative generated a response rate of 9.3% (versus Audi's 4.3% DM average). The entire 2006 allocation of allroads were sold.


To focus on the existing A6 allroad customer base and elicit...

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