Bartle Bogle Hegarty
Jonathan Thornton Russell Ramsey Katherine Ellis Bill Scott Dave Robinson Ben Akers Nadine Akle Laurence Parkes Sylvia Pelzer
WHAT IS WONDERFUL ABOUT THIS WORK?
A small but highly targeted mailing file and a highly prestigious pack, based on the A6 allroad being an “access all areas” all-terrain vehicle. Careful targeting and inspiring creative generated a response rate of 9.3% (versus Audi's 4.3% DM average). The entire 2006 allocation of allroads were sold.
To focus on the existing A6 allroad customer base and elicit...