Army Recruiting Group

By using exciting stories, people who would not usually be interested in the Army were enticed from a broad medium (TV) into a deep medium (web).

Army Recruiting Group

Publicis Dialog




David Carr – Art Director Robin Garms – Creative Director Sam Harris – Copywriter Federico Selmi – Web Designer Jon Haywood – Planner Marcus Reynolds – Planner Kate Fairbairn – Account Director Shirin Halliwell – Online Producer Robyn Stevenson – Data Planner


We tempted the less naturally keen into finding out about the Army by enticing them from a broad medium (TV) into a deep medium (web). To date we have had 290,000 Army Pathfinder completions, 10,000 DVD requests and...

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