Weta Workshops: Rayguns!

Weta Workshops needed to preview its sci-fi rayguns to prospects prior to the Comic Con convention, where it hoped to attract buyers.

Weta Workshops: Rayguns!

TOUCH/CAST NEXT

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: New Zealand / InternationalDate program started/ended: Midnight 31st May - 17th August 2007

Product Description: Our client, Weta Workshop, (the multi-Oscar award winning special effects film company) had designed a range of 3 premium priced 'SteamPunk' Rayguns for sci-fi / gun collectors. Handcrafted, using metal with some glass parts; and with only 500 of each model being manufactured, they are limited edition pieces.

Advertiser/Client Name: Weta WorkshopsMedia Channels: Web Advertising Other

STRATEGY

Marketplace Challenge:

Category: Collectables as...

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