Verizon Wireless - Digital Operations: Verizon LIVE

Verizon, a telecommunications company, created 'Verizon LIVE' in the US, a digital experience that allows customers to video chat with employees, bringing the in-store experience online.

Agency: Moxie

Product Description

Verizon Wireless sells mobile devices and plans connected to its network and is working toward moving in-store sales to digital. Research revealed why prospects and customers prefer not to purchase plans and devices via digital channels (want to see/touch product, better customer service in store, faster in person, etc.), so we set out to overcome these problems. Our key objective was to decrease exit rate, increase clarity by engagement and, thus, increase conversion on VZW.com.

Campaign Background

Verizon asked us to create an innovative solution to address the pain points customers experienced when...

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