Unitec New Zealand Takes The Classroom To The People

Unitec, a leading ITP (Institute of Technology/Polytechnics) in New Zealand, increased brand consideration and applications by implementing a 3 year strategy that used virtual reality headsets and 360 video.

Agency: Republik New Zealand

Product Description

In New Zealand ITP's (Institutes of Technology / Polytechnics) and Universities are the dominant tertiary education providers. Historically their difference was vocational training versus more academic qualifications. However with demands from businesses changing rapidly, the lines have blurred. While Unitec was a leading ITP, many people saw them as inferior to University. The result was steadily declining applications. The objectives were to improve active consideration +5% and increase Semester 1 2017 applications by +10% YOY.

Objective of the Campaign

Insights came from two sources, Brand and Qualitative Research (amongst students and influencers). 3...

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