Unilever: Rin Career Ready Academy

Rin, a detergent brand from consumer goods company Unilever, launched the Rin Career Academy in India to help young people succeed in job interviews.

Agency: Digitas India

Objectives

As per the National Sample Survey, 470 million Indians are of working age, but only 10% of them have the right skills for employment. The Rin Career Ready Academy was designed to be a simple, convenient, content rich, interactive online platform that offered the youth quality skill training in the 3 key areas that mattered when it came to succeeding in job interviews and progressing in their careers - English speaking skills, Office Dressing, and Interview Training.

Strategy

The Rin Career Academy was initially launched as an Automated Voice Response system (IVR) that needed users...

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