Transport Accident Commission Victoria: Meet Graham

The Transport Accident Commission (TAC), a social insurer and road safety educator, introduced the 'Meet Graham' campaign, which shows the Australian public what humans would have to evolve to in order to survive a crash.

Agency: Clemenger BBDO Melbourne

Product Description

The Transport Accident Commission (TAC) are a social insurer and road safety educator for the state of Victoria, Australia. In the facing of a rising road toll and an apathetic public, they wanted to...

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