Agency: Clemenger BBDO Melbourne
Product Description
The Transport Accident Commission (TAC) are a social insurer and road safety educator for the state of Victoria, Australia. In the facing of a rising road toll and an apathetic public, they wanted to start a conversation about the human body's vulnerability to the impact forces of a crash. Understanding vulnerability can influence not just one behaviour like speeding, but many: the way we drive, the cars we buy, clicking on a seatbelt or not.
Objective of the Campaign
Vulnerability isn't a simple message, nor a new one. For years, the TAC has...