Toys'R'Us (Singapore): Tasks for Toys

Executive summary

Product Description:

Tasks for Toys was born - an app that allows kids to complete tasks set by their parents and earn their favourite toys.

Objective of the Campaign:

Toys "R" Us was experiencing a decrease in foot traffic to their retail stores, largely attributed to the rise of online toy stores. Launching their own e-commerce platform didn't help either as they found themselves "late in the online game". We needed an idea that would bypass the confines of a physical store and reach out to our potential/lost customers directly, driving them to our online store instead. Tasks for Toys was born - an app that allows kids to complete tasks set by their parents and earn their favourite toys. It wasn't just a mobile app in the hands of our consumer, it was a well-thought out mobile marketing concept that provided genuine value to our customers.

Target Audience: