The Glenmorangie Company: Ardbeg Rollercoaster - Roll up! Roll up!

The Glenmorangie Company wanted to use the 10th anniversary of its Ardbeg Committee to market 13,000 bottles of a special whiskey named Rollercoaster and draw new customers.

The Glenmorangie Company: Ardbeg Rollercoaster - Roll up! Roll up!

Story UK Ltd.


Category: Retail/Direct SalesCountry where program ran: UK/worldwideDate program started/ended: 1st February 2010

Product Description: Ardbeg Rollercoaster - Single Malt Scotch Whisky. To celebrate the Committee's 10th Anniversary, we created a limited edition whisky taken from rare casks from ten different years, named Rollercoaster.

Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: Direct MailOther Website:


Marketplace Challenge:

Ardbeg Malt Whisky is made on the small Scottish island of Islay. Ardbeg's CRM programme, The Ardbeg...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands