Tango for a Wounded Co-Pilot

Journalist David Torrejón needed to publicize his novel, The Wounded Copilot, even though he was unknown as a novelist and his publisher was small.

Tango for a Wounded Co-Pilot



Category: Publishing/Entertainment

Country where program ran: Spain

Date program started/ended: January 7, 2010 through April 15, 2010

Product Description: "Tango para un copilotoherido" (Tango for a wounded copilot) is the last book by the publicist and journalist David Torrejón. La Discreta Publications has already published two of his novels and a short stories book.

This novel uses a detective story as a frame to host not only mystery but also life.

Advertiser/Client Name: Independent

Media Channels:

Direct Mail

Web Development

Social Networking: 1 element mailed.



Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands