Skoda Spain: 70 Guardians of Winter

This case study demonstrates how Skoda, the automotive brand, reversed falling sales and lack of popularity through a social media campaign.

Skoda Spain: 70 Guardians of Winter

Campaign details

Agency: Proximity BarcelonaClient: Skoda SpainCategory: Automotive

Executive summary

Skoda had never been one of the most popular car marques in Spain, and following the economic crisis, sales had fallen drastically. The brand needed a campaign to improve its favourability and turn sales around. It decided that instead of sponsoring a sports team it would sponsor one of the small Spanish towns that was in danger of being deserted because of its dwindling population. By offering to donate a car and fund someone to take the role of...

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