Singapore Tourism Board: Singapore Tourism Board - Passion Made Possible

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, reached out to Indian travellers through influencer marketing, social media marketing, PR, partnerships, collaborations and digital and on-ground activations.

Agency: Hungama Digital Services

Objectives

A burgeoning metropolis, Singapore has a reputation for being safe, advanced and efficient. Unfortunately, it is also perceived as being boring, less differentiated and not as exciting as other competing cities.

To change this perception, a change in the positioning was required. Hence a global One Brand One Campaign was launched by the Singapore Tourism Board. This campaign focused on how Singapore as a city, driven by passionate people, continues to innovate and evolve making it a place where everyone can discover, live, feed and share their passions while exploring endless possibilities.

The communication...

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