Shackleton: On Hold Music Band Live

Shackleton, an ad agency, did something different for Spanish and Chilean callers to the company at Christmas by playing live music for them during the otherwise mundane waiting time.

Agency: Shackleton

Objectives

It is difficult, in this instance, to provide a relevant or appropriate background since we believe that nothing like this has ever been done before. We are not aware of any similar intervention of this kind ever having existed with current/potential consumer contacts and their engagement with the brand.

The combination of experience, technology, creativity and music allowed us to transform Christmas into a unique opportunity to convey our capacity for innovation, personalisation, creativity plus our ability to channel all that into a refreshingly surprising festive message for existing clients, potential clients and friends of the...

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