Royal Mail: Not a Stress Ball

Royal Mail wanted to attract more business from mailroom managers, so it sent a package that delivered a strong message about its service.

Royal Mail: Not a Stress Ball

Proximity London


Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: September 2008

Product Description: Royal Mail's Fulfilment Services

Advertiser/Client Name: Royal MailMedia Channels: Direct Mail


Marketplace Challenge:

To Mailroom Managers using more of Royal Mail's range of fulfillment services.

Target audience: Business-to-Business

Mailroom Managers, they are the people on the front line who get it in the neck if packages are delivered late, or lost. We targeted Mailroom Managers in the top 10% of companies on our database...

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