Rexona: Rexona My Move

Rexona, a deodorant brand, communicated its MotionSense technology to its Latin American audience via digital, leading to 89% of YouTube ads being watched until the end.

Agency: BRM Grandes Interacciones

Objectives

Our first goal was to show people that our Motion-sense technology is as novel and techy as our way to advertise in digital media. Also, we had to surpass the YouTube Brand Lift average that was on 20%. And last but not least, this campaign had to boost sales.

Strategy

We knew that, according to YouTube data, 29% of people sees an ad until the end and brands have only 5 seconds to capture people's attention.

That's why we thought that our advertising should be as smart as our technology, with a clear and...

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