Regional Ministry of Tourism: Canary Islands Tourism 360 Promotion

In late 2009, the Spanish Regional Ministry of Tourism wanted to upgrade the image of the Canary Islands as a tourist destination from downmarket to a more sophisticated level.

Regional Ministry of Tourism: Canary Islands Tourism 360 Promotion

DDB Spain

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: Spain - EuropeDate program started/ended: September 2009 - January 2010

Product Description: The Canary Islands (CI's) is an archipelago of 7 islands off the northwest coast of Africa, an autonomous community part of the Kingdom of Spain. Its benign climate - an "everlasting spring" - make them one of the most popular tourism destinations in the world, with 12 million visitors in 2008.

Advertiser/Client Name: Regional Ministry of Tourism, Canary Islands GovernmentMedia...

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