Random House Mondadori: The Signal

Random House Mondadori S.A. was preparing to launch The Signal (La Señal), in Spain but the novel had a scientific, interactive plot that would appeal mainly to the techno-geek crowd, who typically spend more time online than browsing bookstores.

Random House Mondadori: The Signal

CP Proximity

ENTRY INFORMATION

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: September 2008 - March 2009

Product Description: La Señal is a 'geeky' novel based on a real life occurrence: the Global Conscience Project. A worldwide computer network that records alterations right before catastrophic events. This has happened before 9-11 or the Asian Tsunami. In the novel a computer virus that aims to destroy the world is detected.

Advertiser/Client Name: Random House Mondadori S.A.Media Channels: Direct MailInsertWeb DevelopmentWebsite: http://www.thisismywork.com/echo/thesignal

STRATEGY

Marketplace...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands