Radio Flyer Inc.: Travel Agency for the Imagination

Radio Flyer, the US toy company, created a fictional travel agency experience for kids to encourage their imagination and increase brand recognition.

Agency: FCB Chicago

Product Description

Radio Flyer, maker of the famous, beloved Little Red Wagon, is the world's leading producer of wagons and tricycles. They make hundreds of award-winning products in 25 countries. Since 1917, the family-owned company has created staples of childhood, building a legacy of high-quality, timeless, innovative toys that inspire outdoor, active play. What better time than the Radio Flyer centennial anniversary to celebrate and inspire imaginative play with vehicles that run on imagination?

Objective of the Campaign

Today, children are playing less. A lot less. Imaginative play has given way to structured, scheduled activities and...

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