Quest Diagnostics: Faces of Celiac
Advertiser/Client Name: Quest Diagnostics
Agency: CDMiConnect
Category: Pharmaceutical/Healthcare (PHH)
Country Where Program Ran: United States
Program Start Date: 01/01/14
Program End Date: 02/22/14
Product/Service Overview: Quest Diagnostics offers a simple blood test for celiac disease. This can help people who are suffering with unexplained chronic symptoms find answers that have been eluding them. With test results in hand, they can take steps to address their health issues.
Objective of the campaign
The campaign's objectives were to:
- Get people to think, "Could celiac disease be the cause of my...