Post Danmark: The Wish Cloud

This case study describes how Post Danmark, the Danish postal service, helped build links between itself, online sellers and consumers through its The Wish Cloud campaign.

Post Danmark: The Wish Cloud

Executive summary

Product Description:

The Wish Cloud is a digital wish list; a service that helps consumers to easily register their gift requests on lists that can be shared with family and friends. This makes online giftshopping easier, since the wishes are linked directly to the web shops.

Objective of the Campaign:

Post Danmark is the Danish Government owned postal service and provides basic postal services to all customers in Denmark - senders and recipients alike. Post Danmark is an old organization and can trace its history as far back as 1624. Distributing letters isn't...

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