Pfizer: How Champix Outsmarted Cigarettes
Ursa Communications
ENTRY INFORMATION
Category: Pharmaceutical/HealthcareCountry where program ran: AustraliaDate program started/ended: May 2008 - present
Product Description:Champix (a tablet taken twice a day for 12 weeks) is the first non-nicotine agent designed specifically for smoking cessation. Champix works in a different way to other smoking cessation medications. It has an action that simultaneously decreases the effect that nicotine has on the brain, whilst encouraging the brain to release small amounts of dopamine (the chemical in the brain that's associated with pleasure) to help control the cravings associated with...