NetCom GSM AS: Free Ride
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: 8th-14th December 2009
Product Description: TeleCom
Advertiser/Client Name: NetCom GSM ASMedia Channels: Direct Mail
Norwegian Telecom operator, NetCom is the number one challenger to the former state monopolist Telenor. They can never match the overall broadness of their portfolio of services. They need to be percieved as streetsmart and innovative. They need to be percieved as a true challenger you emotionally want shall succeed.
Target audience: Business-to-Business
Influential people responsible...