Mizone Zonelab
The Hallway
Entry Information
Country where program ran: AustraliaProgram start date: 02/06/12Program end date: 04/04/12Advertiser/Client Name: FrucorProduct/Service Description: This campaign was in promotion of Frucor's sports water, Mizone. Mizone is a formulated sports water scientifically engineered by a specialist team of nutrition & sports experts to keep it's consumers hydrated and active.Category: Consumer Products (CP)
Strategy
Business problem
Mizone faced an immense challenge in 2012 – it was lost in the crowded and fragmented sports drinks category. To keep it on the shelf, it was subject to...