Mercedes Benz: Mercedes Benz Mobilo Service Plus

Mercedes-Benz, an automobile brand, promoted its roadside assistant, 'Mobilo', in Italy by producing a series of comedic web videos.

Agency: H2H

Product Description

Mobilo is a complete roadside assistance of many services tied to AS (replacement vehicle, sending a mechanic on site, roadside aid, towing, taxis, organisational support, hotel stays if out of your own city, train/plane tickets, return of the vehicle within 3 working days,...) that guarantees mobility, safety and peace of mind.

Campaign Background

Mercedes-Benz clients always manage to get to their destination. Mobilo the mobility service that gives you peace of mind. The message chosen has been effective for drive-to-web on the campaign landing and for lead generation. The strategy has focused on a mobile...

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