Agency: OPEN
Product Description
Mekudeshet, Jerusalem Season of Art's festival, is a two-week long event held in one of the most controversial and religiously sacred cities for Muslims, Jews, and Christians alike. The festival bridges the religions through the collaboration of 250 artists, speakers, and performers from 17 countries worldwide, and proves that the conflict can be resolved; even temporarily, through the expression of art and music.
Objective of the Campaign
Our goal was to increase the attendance from last year's event, by creating an awareness of the event through advertisements placed all around the country.
Enacted Solution
To...