Maxis Communications: S.O.S Network
Executive summary
Product Description:
Maxis is the leading communications and Internet service provider in Malaysia, enabling individuals, families and business to do more in an always-on world. As their customers immerse themselves in an ever-expanding universe of connected applications, Maxis provides unmatched end-to-end Internet experience, bringing advanced, always on connectivity and great customer care.
Objective of the Campaign:
In 2014/2015 Malaysia experienced its worst floods in living memory. Hundreds of thousands of people were affected in multiple states. Not only did the flooding knock out the power supply, as a result it crippled the cellular network...