JCDecaux Street View Unpaid Bills

This case study demonstrates how JCDecaux, the outdoor advertising company, grew outdoor sales in Belgium by targeting marketing directors with a humorous campaign.

JCDecaux Street View Unpaid Bills

Campaign details

Agency: BBDO BelgiumClient: JCDecauxCategory: Professional Services

Executive summary

Outdoor advertising giant JCDecaux wanted the chance to tell Belgium's biggest advertisers about the benefits of putting...

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