InterContinental Hotels Group: Priority Club Rewards Lifecycle Marketing Campaign

InterContinental Hotels Group (IHG) wanted to make its Priority Club Rewards program work harder. It reached out to highly targeted members with a campaign using behavioral, transactional, and third-party data.

InterContinental Hotels Group: Priority Club Rewards Lifecycle Marketing Campaign



Category: Travel & Hospitality/TransportationCountry where program ran: Global (100 countries)Date program started/ended: May 2008 and ongoing

Product Description: Priority Club Rewards is the hotel loyalty program for InterContinental Hotels, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites. It is the world's first and largest hotel loyalty program and offers many benefits to frequent travelers including free overnight stays in hotels, frequent flyer miles, store vouchers and special activities.

Advertiser/Client Name: InterContinental Hotels GroupMedia Channels:...

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