Inmarsat Aviation: Bring it On

Inmarsat Aviation, a provider of satellite communications solutions to airlines, used data research to develop a new brand positioning, 'Bring it On', which created brand awareness and drove sales globally.

Agency: OgilvyOne Business

Product Description

Inmarsat needed to sell GX Aviation airline passenger broadband directly for the first time to airlines, to avoid intermediaries eroding profit margin. We faced two problems. Inmarsat had little awareness or credibility in the sector. And Inmarsat was faced with the challenge of engaging an audience it didn't understand. Customer insight was needed to drive a high-impact marketing strategy to 1) Create awareness, 2) Engage and educate decision-makers, and 3) Drive sales.

Objective of the Campaign

Inmarsat needed to go from a 'nobody' to a 'somebody' quickly. With inexperienced buyers, Inmarsat needed to take...

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