Halebop: The Great Gig Hunt

Halebop, a Swedish telecommunications brand under the parent company Telia, created 'The Great Gig Hunt', an interactive Easter egg hunt for gigabytes, to encourage customers to buy more data.

Agency: Smicker

Product Description

Halebop is the fighting brand of Telia, both companies belong to the big seven mobile operators in Sweden. At least one or two players too much, in the most mature telecom and broadband sector in Europe. Halebop challenge the competitors with basic products, good prices, the best network coverage and a unique brand tonality – being "Schysst" and "Boppig" To grow and keep loyal high spenders of mobile surf is crucial.

Objective of the Campaign

Even for Halebop – having a very special relation to its customers – it is hard to create engagement. Halebops...

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