Godrej Consumer Products Limited: Building India's first online Platelet Donor Community

Godrej Consumer Products Limited (GCPL), an Indian consumer goods company, created an app that informed people of blood transfusion needs in their area and enabled them to donate quickly, effectively and safely.

Agency: Interaction One Solutions Pvt. Ltd.

Objectives

Our aim was to create a platelet donor community to help critical dengue patients during emergencies.

When faced with a situation, the seeker should be able to find help immediately using the platform. Which means there should be a number of donors available at any given time. That would be no easy task. We faced a number of challenges while creating a platform that was accessible, user friendly and precise:

  1. Driving quick user action

    2. In a world of terribly tiny tales and disappearing snaps, nobody has more than 5 seconds for things...

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