Gillette: Miracle Shirt

Gillette wanted to promote its new Professional Power deodorant to men who suffered from extreme body odor.

Gillette: Miracle Shirt

Proximity BBDO


Category: Product Manufacturing and DistributionCountry where program ran: UKDate program started/ended: 31st March 2010

Product Description: Gillette were launching their new Professional Power deodorant in the UK

Advertiser/Client Name: Gillette / Procter & GambleMedia Channels: EmailPrintWeb DevelopmentWebsite:


Marketplace Challenge:

Gillette were launching their new Professional Power deodorant in the UK with a limited marketing spend and therefore an entrepreneurial spirit. The Brief Use digital to drive emotional connection with men who have significant Body Odour issues.

Target audience:...

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