Gatorade Drives High Social Engagement

Gatorade, a sports drink brand, engaged millennials in the US by creating an interactive ad game on Snapchat to help increase purchase intent and relevance.

Agency: Resolution Media

Product Description

When Serena Williams headed into last year's U.S. Open with a chance to break the all-time Grand Slam record, sport fuel company Gatorade had another incredible story to tell. They wanted to explore a more innovative way to bring their story to life while also engaging their target audience. Taking a different approach from video, they set out to develop a multi-level, mobile game to capture the attention of competitive teen athletes.

Objective of the Campaign

Gatorade chose Snapchat to engage their target audience of teen competitive athletes in an immersive, innovative and time...

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