FAW-VW Audi: Super Heroes on Wheels

This case study explains how Audi, the car company, promoted its Audi TT model to young people in China.

Automakers & marques
Greater China
Strategy

FAW-VW Audi: Super Heroes on Wheels

Executive summary

Product Description:

Audi TT is a representative entry-level sports car of Audi for the young. As it suffered from a sales decline for the last three years, Audi presented the 3rd generation of All New...

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