Falck: Cause for Alarm?

This case study describes how Danish security, healthcare and alarm company Falck marketed its new high-tech Falck Alarm.

Falck: Cause for Alarm?

RelationshusetGekko

Objective of the campaign

There are many players on the private home security and burglary alarm market. Falck is one of the leading players on the market and has an on-going need to generate new, fresh leads for their sales organisation. Typically complex home security solutions are sold through personal sales, i.e. a meeting with a Falck Alarm Consultant in the home.

The lead generating platform "Grund til Bekymring?" or "Cause for Alarm?" was create to be able to live for a longer period of time instead of the earlier, smaller ad hoc lead-generating activities...

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