danbolig: Our Neighbourhood

danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

Agency: Magnetix Linked by Isobar

Objectives

The objective was to create a unique market differentiator for real estate agent danbolig to convince private sellers of real estate to choose them as their agent. danbolig.dk is now the only real estate agent in Denmark that gives the seller the possibility to not only sell a house but also everything around the house.

Strategy

Just a few years ago, real estate agents danbolig was a clear leader in the market, largely based on an innovative search engine. Since then, all competitors have copied their platform, and the Danish real...

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