Dainik Jagran: Adha Glass Pani

Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.

Agency: Jagran Prakashan Ltd.

Objectives

  • Mobilize community to conserve water
  • Fix water leakages
  • Create next generation change leaders
  • Demonstrate that Dainik Jagran stands for communit

Strategy

Of skyscrapers & plunging groundwater

Mechanically pumped groundwater provides 85% of India's drinking water. India holds the dubious record of groundwater depletion at one of the fastest rates in the world. With 4% of the world's water resources, India is seriously water-stressed, says Greenpeace.

India pumps more groundwater than the US & China combined

Only 50% of urban India has access to treated tap water. The average household receives water for about two...

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