Daimler AG: The Search for Europe's Unsung Heroes
Proximity Germany GmbH
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: EuropeDate program started/ended: 9th November 2006 - 30th April 2007
Product Description: New smart fortwo 451
Advertiser/Client Name: Daimler AG, smartMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_tour_eng/
STRATEGY
Marketplace Challenge:
The smart fortwo is at the end of its product life cycle, the forfour and roadster have been discontinued and sold respectively and no longer belong to the smart brand. Anything but a good prerequisite for the smart fortwo 450 and the smart...