Contiki New Zealand: Contiki Squad

Travel brand Contiki involved local young people with a love for travel to engage Kiwi millennials and drive up sales leads across New Zealand.

Agency: Chemistry Interaction

Product Description

Contiki is famous for its unique 'see-all' group travel experiences for 18–35 year olds around the globe. They had created a highly successful global campaign called #NOREGRETS, which featured YouTube influencers. But how could we make it relevant to 18–35 year old Kiwis? Our objectives were to use social media to engage Kiwi millennial with the Contiki brand, driving up sales leads across the country –in just 30 days and on a skin-tight budget.

Objective of the Campaign

The YouTube influencers who featured in the global #NOREGRETS campaign meant very little to down to...

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