Coke Zero: Drinkable advertising
Campaign details
Agency: Ogilvy New YorkClient: The Coca-Cola CompanyCategory: Consumer Products
Executive summary
Coke Zero has been around for ten years, but in the US four out of five millennials have never tried it. To differentiate the brand from other diet colas, it was necessary to get millennials to taste Coke Zero. This campaign targeted its audiences with 'drinkable' ads. At every point, sampling the product was the focus, from a huge billboard that served Coke Zero, flyers that folded into drinking straws and a Shazam app tie up, that 'poured'...