Coke Zero: Drinkable advertising

This case study demonstrates how Coke Zero, the reduced calorie drink, used a cross-platform strategy and tie-up with the Shazam app to grow sampling in the US.

Coke Zero: Drinkable advertising

Campaign details

Agency: Ogilvy New York Client: The Coca-Cola Company Category: Consumer Products

Executive summary

Coke Zero has been around for ten years, but in the US four out of five millennials have never tried it. To d

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands