Citi ThankYou Rewards points transfer

This case study describes how Citi used the expansion of its ThankYou¨ rewards points program to successfully increase points redemption and engagement with the brand as well as increase customer spend.

Citi ThankYou Rewards points transfer

Campaign details

Agency: Javelin Marketing GroupClient: Citi ThankYou RewardsCategory: Financial Products and Services

Executive summary

Citi ThankYou® Premier and Citi Prestige® card members earn ThankYou® Points for making everyday purchases on their credit cards. Relaunching the program with an expanded array of partners, including travel loyalty programs, provided an opportunity to increase user engagement with the program, increase points transfer and customer spend. The campaign resulted in a huge increase in points redemption, nearly half of which were from first-time users.

Product description

Citi ThankYou® Premier and Citi Prestige® card...

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