Citi ThankYou Rewards points transfer

Campaign details

Agency: Javelin Marketing Group
Client: Citi ThankYou Rewards
Category: Financial Products and Services

Executive summary

Citi ThankYou® Premier and Citi Prestige® card members earn ThankYou® Points for making everyday purchases on their credit cards. Relaunching the program with an expanded array of partners, including travel loyalty programs, provided an opportunity to increase user engagement with the program, increase points transfer and customer spend. The campaign resulted in a huge increase in points redemption, nearly half of which were from first-time users.

Product description

Citi ThankYou® Premier and Citi Prestige® card members earn ThankYou® Points for making everyday purchases. They can redeem those ThankYou Points through the Citi ThankYou Rewards program for a wide array of merchandise, gift cards and travel rewards. The rewards program celebrates individuality and the unique choices that drive the way consumers live and enjoy their day-to-day lives.

Objective of the campaign