Cepsa: Winter Lovers World Cup

Cepsa wanted to get the jump on the competition with early orders for heating oil. Since the World Cup was, for the first time, taking place in winter in South Africa, it built a campaign around the Winter World Cup.

Cepsa: Winter Lovers World Cup



Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: 15th September 2009

Product Description:Cepsa, one of the leading oil companies in Spain has a special sales division for Diesel Oil for Housing Central Heating Systems. As there are no major differences in the product among competitors, this program has an essential and major strategic impact for this business because it draws on the excellence of service and intangible attributes to avoid a battle on prices. Every year, Cepsa tries to achieve the first order of Heating Oil,...

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