Caja Madrid: Relax & Enjoy

Caja Madrid wanted to promote its great interest rate on CDs, so it painted its new product as one that was driving the competition mad.

Caja Madrid: Relax & Enjoy



Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 15th February - 15th April 2008

Product Description: Caja Madrid, one of the most important Savings Bank in Spain, launches a new deposit which offers an interest rate of 5.10% on 18 months term + contracting flexibility + draw to win a house.

Advertiser/Client Name: Caja MadridMedia Channels: Direct MailInsertMobilePrintTV/Video/RadioWeb DevelopmentOtherWebsite:


Marketplace Challenge:

The economic context (high interest rates and, above all,...

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