Bord Gáis Energy: Bord Gais Energy - The Big Switch

Bord Gáis Energy's goal was to convince consumers who knew it as a natural gas company that it was a smart and easy source of electricity.

Bord Gáis Energy: Bord Gáis Energy - The Big Switch

RMG Target


Category: Communications/UtilitiesCountry where program ran: IrelandDate program started/ended: February to December 2009

Product Description: Electricity Supply (Utility)

Advertiser/Client Name: Bord Gáis EnergyMedia Channels: Catalog Direct Mail Search TV/Video/Radio Web Advertising Website:


Marketplace Challenge:

As Bord Gáis Energy entered into the Irish residential electricity market, it faced three very significant challenges:

  1. Bord Gáis Energy was synonymous with the supply of gas only.

  2. Independent research clearly showed that there were very...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands